It’s time to stop using the name e-cigarette

electronic cigarettes or mods

It's official - It's now a Vape or Vaporiser

Just last week I attended a meeting with a number of well respected THR advocates, discussing plans for 2019, and how best to move forward. One of the topics was the use of the word e-cigarette, a word commonly used to describe a product that has enabled millions worldwide to quit smoking. 

One would think that irrespective of the word cigarette, and any negative thoughts one may have toward smoking, that given its success, and its ability to save countless lives, it would be warmly embraced.

No such luck, and particularly so if you happen to have an agenda.

ATHRA recently posted a blog on this very subject, so I felt the NNA so at least weigh in. Whilst I agree with the premise of dropping the term, and replacing it with vape or vaporiser, this may take time, or possibly never happen. I fear it may be the latter.

There’s no denying that the term e-cigarette leads many to an association with smoking, and this really is the issue here. We’re associating a far safer product with one that kills 7 million people a year. As I ponder this, I really wonder why we didn’t see it coming. The misguided negativity, and at times, a blatant disparaging toward a technology that will, and already has, saved many, many lives.

So, I ask all to drop the word e-cigarette, and start using vape or vaporiser, as it really seems to be the most logical alternative. Let’s face it, ENDS, or electronic nicotine delivery system, is a tad too scientific, not sexy, and certainly quite a mouthful. 


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