About The New Nicotine Alliance

The New Nicotine Alliance Australia is a registered not-for-profit organisation, working towards improving public health through a greater understanding of risk-reduced nicotine products and their uses. 

The NNA comprises of a group of individuals who – by themselves and through their links with leading smoking and tobacco researchers and policy analysts – have contributed to improving individual, organisational and public understanding of what is known as ‘tobacco harm reduction’ – a term used to describe ways of reducing harm from cigarette smoking without necessarily giving up the use of nicotine. 

The NNA has representation in the UK, Sweden, Estonia and Australia. Its board members, associates and advisers, represent a broad range of professions and specialities – Scientists, chemists, pharmacists, public health specialists, policy advisers, medical professionals and consumer vapers, just to name a few.

Our Vision

Not just another method of quitting, but smoking made obsolete.  A public health revolution that saves a billion lives.  A revolution in the way nicotine is viewed, not as an addiction leading to death, but a mild recreational stimulant that should be regulated according to its minor risks.

We wish to see a mature public and organisational understanding of the potential of safer nicotine products for reducing cigarette smoking, including their safety and efficacy, and hence contribute to the reduction in cigarette smoking. This requires engaging with and informing a wide range of individuals and audiences – from health through to regulatory bodies.

Activities of the Board and Associates -

  • Speaking at national and international smoking cessation and public health conferences
  • Briefing media on new nicotine products on a reactive and proactive basis
  • Briefing state and federal parliamentarians
  • Briefing members of national and international tobacco control organisations
  • Publishing commentaries in the mass media and in professional and scientific journals
  • Making submissions in response to public consultations 
  • Supporting the establishment of practical and sensible product standards
  • Using social media (mainly twitter, Facebook and blogs) to enhance public understanding.
The NNA is completely independent of commercial interests in relevant industries such as e-cigarettes, tobacco, pharmaceutical companies, etc. It operates on a not-for-profit basis and is free from commercial bias. Our policies and public statements are evidence-based, with a clear focus on the health of consumers and the wider public.

The NNA AU is a registered independent not-for-profit organisation.  ABN 22 811 876 569

Improving public health through a greater understanding and acceptance of tobacco harm reduction.

Please consider making a donation to assist with reaching our goals.