New Nicotine Alliance AU

endorsing, promoting, educating

Representing the consumer element of tobacco harm reduction advocacy

Charter - Principals

The New Nicotine Alliance Australia is an independent not-for-profit organisation, funded by donations from private individuals and organisations. We do not accept funding from the tobacco or electronic cigarette- vaping industry.

Our board and associate members advocate for responsible, pragmatic regulatory change, that would contribute greatly to public health in Australia. We wish to see a mature public and organisational understanding as to the potential of less harmful nicotine products, including their safety and efficacy, and hence, see a reduction in overall smoking prevalence.

Smoking Prevalence

3 million Australians smoke. Although we witnessed a steady decline in recent decades, smoking rates virtually stalled from 2013 to 2016.

Tobacco Harm Reduction

A term used to to describe ways of reducing harm from smoking, without giving up the use of nicotine. Including Vaping, Snus and Heat not Burn.

Helping Smokers Quit

Millions of smokers have found vaping to be the most effective cessation method. Please contact us for assistance with making the transition to vaping.

Benefiting Public Health


Given the enormous benefits that are inherent to THR, presenting the latest evidence-based research to various government sectors is at the root of political advocacy.

Consumer Involvement

Whilst meetings with politicians and regulators is necessary, engaging with the community, and bringing attention to harm reduction measures is equally important, perhaps even more so.

Vape It Forward campaign

For the past 4 years the NNA has been running its VIF-Switch to vaping campaign, introducing and educating the smoking public, as well as inviting them to experiment with vaping.

Ongoing Support

The likelihood of quitting smoking, whether utilising vaping, snus or heat not burn, is greatly increased with personal one-on-one support. The NNA, its supporters or volunteers, are happy to assist.

Auistralian smokers
Die each year in Australia
Die each year worldwide

AND YET…. Government, both liberal and labor, refuse to allow smokers access to safer liquid nicotine for vaping – whilst permitting the sale of potentially deadly tobacco on every street corner.

The Science of Vaping

How are e-cigarettes different to traditional tobacco cigarettes? This video explains the science behind vaping which has been proven to be at least 95% less harmful than smoking.

Video from Fontem Ventures

Research - health

Society benefits by embracing tobacco harm reduction

Vaping is more effective than NRT's

Contrary to what we are told, numerous studies shown that vaping is significantly more effective than traditional nicotine replacement therapies. Smokers are 60% (at least) more likely to quit using e-cigarettes or Heat Not Burn products.  

Nicotine harm is equal to caffeine

Numerous representatives from the science and medical communities have stipulated that the level of harm from nicotine equates to that of caffeine. It should also be pointed out that nicotine is not carcinogenic.

Why vaping is 95% less harmful

Combustion, or the burning of tobacco, is what causes the vast majority of harm when smoking. In contrast, vaping produces an aerosol so there is no combustion. Furthermore, research has shown there is no lung damage from vaping.  

Physical & Psychological benefits

Quitting smoking is the best thing one can do for the mind and body. Ex-smokers who utilise vaping or heat not burn products, attest to the fact that they feel far more positive about life, and often engage in more outdoor activities.

Examples from blog